It is
known as one of the biggest companies in the world. The fact that it is found
in almost every country where it has provided employment opportunities to
thousand of people is inevitable. Coca-Cola is being trusted and appreciated by
many.
However,
to some people somewhere in the world, Coca Cola is no longer a blessing but a
curse.
In India, for about ten years the largest
Coca-Cola plant is being accused of putting thousands of farmers out of work by
draining the water that feeds their wells, and poisoning the land with waste
sludge that the company claims is fertilizer.
The plant in the southern state
of Kerala is designed to satisfy the demand for Coke in what has become the
multinational company's fastest growing market.
But its huge demand for water is
causing such damage to the local economy that the village council which had
granted the company a license to operate is now demanding the plant's closure.
It is
with no doubt that when the plant was set back in 1998, Kerala people and their
local government were happy that finally development was coming their way as
they became the host of the bottle plant.
But
today, coconut groves and vegetable crops have had to be abandoned because of
the lack of water because the plant is said to be consuming about 1m litters per
day.
Out
of a population of 33, 387, 677 million in the area just 141 are employed at the plant,
with a further 250 as casual laborers but still the income they get can never
be more worthy to the environmental degradation caused by the Coca-Cola Plant.
Local
people say the Coca-Cola bottling plant in Plachimada has caused severe water
shortages for their community. They have been campaigning against the factory
for three years.
In
April 2004 the local village council refused to renew the factory’s licence.
The factory has remained shut down since then.
But
this decision was overruled just a year later by Kerala’s high court, prompting
the council to renew the licence for three months with 13 conditions. Hindustan
Coca-Cola Beverages, Coke’s Indian arm, refused this conditional licence,
claiming that the council is acting beyond its powers.
Coca-Cola’s
bottling operations have had a spectacular impact on the groundwater resources
in the area. In the 10 years before Coca-Cola started operations in Kala Dera
(1990-2000), groundwater levels fell just 3.94 meters (12.9 feet). In the 10
years since Coca-Cola started operations (2000-2010), groundwater levels have
plummeted 25.35 meters (83.2 feet)
With
all these facts it is true that people and the environment are suffering big
time as some capitalists gain more money in their bank accounts. It is time
that Coca Coal should see the truth and walk the talk.
As
the world believes in Coca Coal it is time for it to show what is called
Corporate Social Responsibility especially to Kerala people.